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Marketing Mix Forum
21st June 2023 @ 4:00 pm - 6:00 pm
Marketing Mix Forum
“Brand Storytelling”
Storytelling has been a part of the fabric of life for time immemorial.
From folklore to fables, legends, ancestry and more.
What child is not fascinated by an interesting story, be it from a book or the imagination of a parent, friend or family member.
The art of storytelling is evolving into the brand space and is increasingly playing a vital role in branding, as it allows companies to create
meaningful connections with their audience, establish a distinct identity, and communicate their values and mission effectively.
Creating emotional connections with audiences through narrative techniques is a powerful strategy for brands to foster deeper relationships and engage their target audience.
Join us to take a closer look at this growing trend in brand building.
DETAILS OF THE FORUM
Date: 21 June 2023
Time: 16:00
Venue: PMCB Offices – Unit 1, Parkhaven Centre, 51 – 55 Macleroy Road, Northern Park, Pietermaritzburg
Cost: Free – PMCB members, R50 (incl. vat) non PMCB members
BOOK NOW
Via our online event management system (Glue-up – click on register or I will attend below) or contact Heidi Jadoo – pmcb@pmcb.org.za, 033 345 2747.
