Unlocking the Power of Media to Sharpen Your Sales & Marketing Strategies – Training

UNLOCKING THE POWER OF MEDIA TO SHARPEN YOUR SALES & MARKETING STRATEGIES

TRAINER: Derek Alberts – Purple Boa Creations

Date 22 June 2022
Time 08:30 – 12:30
Venue Fernleigh Conference Centre, 17 Fernbank Road, Prestbury, Pietermaritzburg

COST (includes vat)
Members R710 p/p, R670 p/p for 3/more, R620 p/p for 5/more
Non-members R940 p/p, R920 p/p for 3/more, R890 p/p for 5/more

OVERVIEW
Few industries have been disrupted more by Covid than the marketing and sales sector. Already struggling to be heard in the deafening online noise, sales and marketing people are also facing a barrage of media messages that appeal to the cognitive biases of consumers.

In this challenging new environment, a set of dynamic Key Performance Indicators that highlight the relationships with customers and clients is wanted. Key to cracking the code is knowing how to leverage the power and reach of social and traditional media and tapping into the influences that shape the choices consumers make.

The purpose of this hands-on course is to empower you with the knowledge and insight to sharpen your marketing and sales strategies around the thoughts, feelings, and emotions of consumers.

It explains the rise of post-Covid KPIs that promote relationships.
It looks at how cognitive biases that shape decision-making.
It draws on examples of how best to use available media.
It explains how to identify the best media for your strategy.
It helps you to tailor your strategy towards a particular objective.

WHO SHOULD ATTEND?
Managers, team leaders, staff and other professionals who are keen to improve their prospects in the marketing and sales sectors.

Attendees will receive a certificate of attendance.

CONTACT: Thabisile Ngidi
TEL: 033 345 2747 | E-MAIL: info@pmcb.org.za

Please note: The company will be liable for payment unless CANCELLATION is received in writing 24 hours prior to the event.