Introduction to Social Media Marketing

INTRODUCTION TO SOCIAL MEDIA MARKETING

TRAINER: Amanda Low – BA (Hons) Communication – Jolyons (Pty) Ltd

Date 7 February 2018
Time 08:30 – 12:30
Venue Chamber House, Royal Showgrounds
COST (includes vat)
Members R630 p/p, R600 p/p for 3/more, R550 p/p for 5/more
Non-members R730 p/p, R700 p/p for 3/more, R650 p/p for 5/more

OVERVIEW
This course is aimed at beginners on Social Media Marketing and covers the following:
1. Facebook Targeted versus Organic Marketing – The new rules from Mark Zuckerberg.
2. The benefits of Linked In as a B2B referral and prospecting tool.
3. Twitter – Hashtags, Bitly shortened links.
4. Instagram paid advertising – A picture says a thousand words!
As this is a practical course, attendees will need to bring their laptops to the course.

WHO SHOULD ATTEND
Entry level marketing staff with no social media marketing experience.
You will be required to have a Facebook account and at least have signed up for Linked In, a minimum of 1 week prior to the course (Important to know your login username and password for both).

Attendees will receive a certificate of attendance.