Marketing Mix

MARKETING HATS
Nope, not marketing/selling hats…
How many hats does a marketer need?

Guest Speaker: Janet Finch – Communication 101

About the presenter:
Janet Finch is a Chartered Public Relations Practitioner (CPRP – PRISA) with over 25 years’ experience in Public Relations and Communication Management, as well as Sponsorship, Event Management, Advertising, Brand Relations and Marketing.

What will be covered in this presentation:
Are our marketing hats the only hats we should be wearing?

As marketers we are required to fulfil a number of roles. As much as we have different hats for different occasions in our personal lives, as marketers we need to know which hat, or hats, are required at what times and in which situations. Gone are the days where the marketing department is a separate entity within the organisation.

Marketing, with all its many functions, is considered the life blood of many companies today, driving numerous strategies including, awareness, engagement, retention, profitability and many more.

Therefore marketers can no longer wear a generic ‘marketing’ hat. So what are the ‘other’ hats marketers need?

DATE: 22 August 2018
TIME: 16:00
VENUE: Chamber House, Royal Showgrounds
COSTS: R50 Non members