Making the Most of Your Own Media

MAKING THE MOST OF YOUR OWN MEDIA

TRAINER: Derek Alberts – Purple Boa Creations

Date 20 September 2018
Time 08:30 – 12:30
Venue Chamber House, Royal Showgrounds
COST (includes vat)
Members R635-52 p/p, R605-27 p/p for 3/more, R554-83 p/p for 5/more
Non-members R736-40 p/p, R706-15 p/p for 3/more, R655-71 p/p for 5/more

OVERVIEW
Targeted media exposure boosts business, whether to increase market share, promote products and services, build credibility or just to share some news. To leverage the media in these rapidly changing times is a challenge that can be overcome and help unlock any business’ potential. In this hands-on workshop you will understand how the modern media works, their appeal to different audiences, how to grab their attention, and how to make the most of media exposure.
• How to maximise the power of both print and digital media.
• How to promote your company in the media.
• How to flag their attention.
• How to write a killer press release.
• How to add value with pictures and other images.
• Who to submit a press release to.
• How to stay on the media radar.
Attendees will be equipped with skills to submit a publishable news article. A key outcome of the course is for all attendees to write a press release fit for publication.

WHO SHOULD ATTEND
Those involved in communication, marketing, sales, promotions, public relations, customer care and administration.

Attendees will receive a certificate of attendance