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Marketing Mix
14th March 2018 @ 4:00 pm - 6:00 pm
R50MARKETING MIX
“ TO CONNECT or DISCONNECT ”
That is the question
Guest Speaker: Janet Finch
Fresh Eyes Communication
What will be covered in this presentation:
From a marketing perspective how do we decide when we need people to connect and when we need them to disconnect? Is there a formula in terms of timing, volume, design, and so much more.
Much has changed from the days of BYOD, to the extent that some companies now restrict access to social media sites, as well as time spent on personal devices, thus forcing disconnect. While on the other hand requiring these same staff to develop campaigns to connect with their target markets.
About the presenter:
Janet Finch is a Chartered Public Relations Practitioner (CPRP – PRISA) with over 25 years’ experience in Public Relations and Communication Management, as well as Sponsorship, Event Management, Advertising, Brand Relations and Marketing.
DATE: 14 March 2018
TIME: 16:00
VENUE: Chamber House, Royal Showgrounds
COSTS: R50 Non members
