Training – Digital Word of Mouth As a Cost of Effective Marketing Strategy
October 29 @ 8:30 am - 12:30 pm
Training – Digital Word of Mouth As a Cost of Effective Marketing Strategy
TRAINER: Kenny Emedo – Yebo Kenny Media
ABOUT THE TRAINER
Kenny is the Founder/CEO of Yebo Kenny Media (Pty) Ltd, a company started in 2019.
He is involved in online positive referencing, ranking of businesses and individuals, corporate seminars and events.
OVERVIEW
This training session will focus on harnessing Digital Word of Mouth (DWOM) as a powerful, low-cost marketing tool to drive brand awareness and customer engagement. Participants will explore how customer reviews, social media mentions, online referrals, and user-generated content can amplify brand messages without the need for heavy advertising budgets.
Key topics include:
1. Understanding DWOM: Definition, impact on consumer behaviour, and comparison with traditional word of mouth.
2. Leveraging Social Media & Influencers: How platforms like YeboKenny, Instagram, Facebook, and TikTok can help businesses foster organic conversations around their products.
3. User-Generated Content (UGC): Encouraging customers to create and share content, boosting credibility and trust.
4. Customer Reviews & Testimonials: Tapping into reviews and ratings to enhance online reputation and drive sales.
5. Monitoring & Measuring DWOM: Tools and techniques to track online conversations and measure their impact on sales.
By the end of this training, participants will be equipped with practical strategies to implement DWOM campaigns that maximize ROI while minimizing marketing costs.
WHO SHOULD ATTEND?
1. Marketing Professionals: To learn how to integrate DWOM into broader marketing strategies.
2. Social Media Managers: For optimizing social media platforms to generate and track word-of-mouth conversations.
3. Brand Managers: To enhance brand reputation through user-generated content and customer engagement.
4. Small Business Owners: Seeking budget-friendly ways to promote their products and services.
5. Entrepreneurs: Looking to build brand awareness and drive sales with limited marketing budgets.
6. Customer Service Teams: To understand how their interactions can drive positive word of mouth online.
7. Public Relations (PR) Professionals: To align PR efforts with online word-of-mouth strategies.
8. Influencer Managers: To explore cost-effective partnerships that can amplify brand messaging organically.
9. Content Creators & Community Managers: To engage with and nurture customer-driven content.
10. Sales Teams: To learn how digital referrals and reviews can enhance customer acquisition efforts.
This training is ideal for anyone involved in brand communication, digital marketing, or customer engagement looking to maximize the impact of their marketing efforts on a budget.
Attendees will receive a certificate of attendance.
DETAILS OF THE TRAINING
Date: 29 October 2024
Time: 08:30 – 12:30
Venue: PMCB Offices, Parkhaven, 55 Macleroy Road, Northern Park, Pietermaritzburg
COST (includes vat)
PMCB Members: R745 p/p, R705 p/p for 3/more, R650 p/p for 5/more
Non-members: R985 p/p, R965 p/p for 3/more, R935 p/p for 5/more
Please note: The company will be liable for payment unless CANCELLATION is received in writing 24 hours prior to the event.
BOOK NOW
Via our online event management system (Glue-up – click on Register or I will attend below) or contact Thabsile Ngidi – info@pmcb.org.za, 033 345 2747.
